Marketing and Sales

I’m an annoyingly honest person. Some people say I have no filter. Believe it or not, what comes out of my mouth is the filtered version. Over the years I’ve learned that honesty has been my greatest advocate in sales within the building…

In today’s woodworking and manufacturing landscape, quality is no longer a differentiator. Precision, durability, and innovation are expected. Whether you’re producing cabinetry, furniture, or architectural components, chances are your…

These days, people scroll more than they stroll. For brands in the home goods sector, that means your presence on social media isn’t optional. It’s where inspiration strikes, customers do their homework and loyalty begins.

When you hear the word influencer, your mind might jump to social media stars pushing beauty products or travel bloggers posting from remote destinations. But in recent years, the landscape has evolved — and industries like woodworking,…

For many, showrooms are a challenging concept. It’s a huge investment of both time and money to create what’s deemed an ideal showroom for every kind of customer. When I hear of someone remodelling their showroom or updating displays, I…

Today, there are countless touchpoints available to connect brands with shoppers throughout the product life cycle. But how do consumers prefer to shop? And what motivates them to buy home goods in the current economic climate? These…

Luxury is not really an invention but the consequence of a human desire for what has become considered an ugly term — indulgence. And it comes in two distinct forms: inward and outward indulgence. While it is commonly believed the genuinely…

S’appuyant sur une enquête menée auprès de 4 004 répondants âgés de 16 ans et plus, l’étude DGTL 2025 livre des pistes fraîches sur la façon dont les gens interagissent avec les médias sociaux, les types de contenu qui marquent les esprits…

Based on a survey of 4,004 respondents 16 years old and up, the 2025 DGTL study offers fresh insights into how people engage with social media, what kind of content sticks, and what formats drive trust and action. Paired with proven best…

Customer satisfaction surveys have become a ritual in secondary wood manufacturing, yet many owners still wrestle with stagnant repeat orders and rising marketing costs. Recent Harvard Business Review research suggests the problem is not…

Commercial clients—whether outfitting a dental clinic, boutique hotel, or quick-service restaurant—are increasingly focused on cost control. Yet for millwork and cabinetry firms, trying to win business by slashing margins is a losing…

In the world of secondary wood manufacturing, brand-building is rarely dismissed outright. On the contrary, many small business owners recognize its importance but lack a structured framework to evaluate and manage their branding efforts.…

Much of the space zone for industrial leaves cabinet and furniture manufacturers isolated from foot traffic, or even traffic in-general.  While having a showroom space at your place of production is a must-have, many successful businesses…

In the increasingly fast-paced and competitive wood industry, a strong marketing strategy is essential for standing out and building lasting relationships with your customers. But creating a marketing plan that actually resonates with your…

The cabinetry industry is evolving, and manufacturers must adapt to new market dynamics to remain competitive. One of the most effective ways to scale a cabinetry business while maintaining quality and service is through a strong dealer…

Having a favourable online reputation gives you free brand awareness. When people share their positive experiences about working with you, you don’t have to spend as much time trying to convince potential customers to choose your business.…

Secondary wood manufacturinghas long relied on trade shows and word-of-mouth referrals. Today, the need to stand out in a crowded market has driven more wood manufacturers to embrace digital marketing. By leveraging online platforms and…

Material costs keep climbing, consumer tastes shift faster than ever, and competition extends well beyond the usual suspects. Traditionally, companies in this space have relied on style-based or demographic-based marketing, creating…