Marketing and Sales

An increasingly digital world poses new challenges for furniture businesses. Customers are more informed than ever, demanding both online convenience and expert guidance. However, amidst these difficulties lies tremendous…

Patrick Risdon’s journey into woodworking is a testament to passion, resilience, and the pursuit of meaningful craftsmanship. With a background in IT professional services, he spent years working in a fast-paced industry, but his true…

Staying ahead requires a keen understanding of shifting consumer behaviours, the adoption of innovative technologies and the strategic use of personalized marketing. Here are seven key laws of marketing designed to help furniture businesses…

Leaving one company to pursue a career with another used to mean severing ties with the former employer for good. That’s not the case anymore. Now, many employers are leaving the door open to potentially reconnect  with these ‘boomerang…

Let’s face it, marketing is a bit like a buffet. You need the correct combination of dishes to satisfy everyone’s tastes. Too much of one thing and you’re left with a bunch of picky eaters.

In the modern business landscape, sales and marketing are critical engines of growth. Yet, despite their interdependence, these departments often operate at odds, resulting in inefficiencies, missed opportunities, and strained…

As the woodworking industry navigates an increasingly competitive landscape, the role of marketing has transformed from merely pushing products to building lasting customer relationships. In a world where customers are more discerning and…

What are the key elements of creating a positive or negative customer experience? Often, businesses think doing a good job and offering products at a fair price are the driving factors. But recent surveys have found that communication, or…

Although marketing strategies differ from company to company, one constant remains: the need to build brand trust. From giants like Wal-Mart and Pepsi to the small mom-and-pop shop on the corner, that truth is universal. Without trust, the…

The digital world today offers the opportunity to engage with people electronically through many different touchpoints — digital ads, social media, e-mail marketing, YouTube videos. It is important to understand your target market, the…

A new report by customer service platform Gladly, in partnership with Execs in the Know, a group of customer experience leaders from across multiple industries, reveals consumer views on the use of AI-powered technologies by brands,…

Owners of small and medium-sized enterprises often find at some point their tried and true marketing tools aren’t as effective as they used to be. So, how do they get more business?

Our industry is spread across our vast beautiful country. This month we headed north to Kapuskasing, Ontario to talk to members Sierra & Sebastien Levesque. who operate out of the neighboring community of Moonbeam, ON. We spoke with…

A flooring store owner from Minnesota recounted his encounter with a displeased customer who, after having his unreasonable demands rejected, proceeded to leave a negative review on Google. This situation resonates with many business owners…

In recent years, a significant shift has been observed in the construction industry, especially within the realm of non-residential building projects. Historically reliant on materials like concrete and steel, there's a growing resurgence…

Unhappy clients can significantly impact local businesses, leading to negative feedback, a tarnished reputation, and decreased earnings. Ensuring clients feel appreciated and their feedback valued is crucial, despite the impossibility of…

Fogo Island, situated off the east coast of Newfoundland, stands as a beacon of cultural preservation and innovative community development. Four times the size of Manhattan, this island “far away from far away” offers a unique narrative of…

Dell Anno, under the adept leadership of Claudia Duffield, has carved out a unique niche in the home storage solution industry, emerging as a one-stop shop for comprehensive home storage needs.