Sames North America Promotes Rhonda Joslin to Marketing Director for the Americas

Sames North America has promoted longtime marketing leader Rhonda Joslin to the position of Marketing Director for the Americas, expanding her responsibilities to oversee regional teams across North and South America and strengthening the company’s global alignment.

Joslin, a 20-year veteran of the company, has been instrumental in transforming Sames’ marketing function into a strategic driver of business growth. Her contributions have supported the company’s strong positioning in its core Wood and Automotive markets while spearheading entry into adjacent sectors such as General Industry, ACE (Agriculture, Construction, Earthmoving Equipment), and Transportation.

In her newly expanded role, Joslin will continue to lead North American marketing operations while taking on leadership and support responsibilities for Sames teams in Mexico, Brazil, and Argentina. She will collaborate closely with the Global Marketing Team to ensure cohesive messaging, branding, and execution across all regions. Her appointment also includes a seat on the Executive Leadership Team, where her strategic insight and cross-market expertise will influence growth initiatives across the Americas.

Over her tenure, Joslin has overseen the transition from legacy marketing approaches to an integrated digital strategy. Notable initiatives include the launch of customer testimonial videos, enhanced product showcases, and corporate storytelling across digital and social platforms—efforts that have significantly increased brand visibility and engagement.

The company acknowledged Joslin’s expanded influence and strategic vision in a formal statement: “Her leadership has reinforced Sames’ strong market position… while also driving expansion into new sectors.”

Sames North America is part of the global Sames Group, a leader in electrostatic and spray coating technologies with over a century of innovation. The company continues to focus on sustainability, precision, and performance across all stages of the coating process.

Joslin’s promotion underscores the company’s commitment to leadership continuity and digital transformation as it positions for future growth in a rapidly evolving industrial coatings landscape.