[email protected]: Redesigning Tradeshows

Bowing to the ongoing realities of global travel, this year’s interzum is rebranding as [email protected], a virtual event running May 4 to 7, 2021.

The world’s largest trade show for the furniture and interior design industries, [email protected], provides the best solution for bridging the gap until interzum 2023, says Andreas Hettich, chairman of interzum’s advisory committee. “The digital platform enables us to present our products and innovations to a broad audience and achieve maximum reach, even if it certainly can’t replace a physical trade fair.”

Despite the lack of opportunities for in-person contact, [email protected] intends to show that developing new international contacts is as important as maintaining contacts with existing customers.

“In future, digital reach will be factored in as a new and additional success criterion for all our trade fairs,” says Maik Fischer, interzum director. “To a very large extent, [email protected] lives from and for networking. It gives exhibitors and visitors a way to identify exactly the right person for their personal business from among all those taking part, for instance.”

Besides networking, [email protected] will also focus on products and insights. The digital exhibitor showroom, appearances on the product stage, round tables, and virtual cafés are some of the many possibilities for presenting products and solutions, knowledge, and trends.

Moving interzum online makes the event more accessible than ever, particularly for attendees outside of Europe. This may be the first time many Canadian business owners in the market can attend. The fee for the event is 38.00€. The platform will be open 24 hours a day during the live event, and for three months afterwards.

In addition to the product stage, there are three additional stages where users can attend talks from leading experts in the field. There are tons of wood-related presentations on topics from design to sustainability. Some highlights include high-performance wood-based materials as a sustainable alternative to plastics by Dr. Munish Chanana; Swiss Wood Solutions; and Shimmering Wood by Structural Colour Studio by Konrad Klockars and Noora Yau from Aalto University.

Learn more about attending the show as an exhibitor or a visitor at www.interzum.com, or on the event’s Facebook page (www.facebook.com/interzum).

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