Grohe Less Plastic Initiative
Every year, eight million tons of plastic waste fill the world’s oceans, and the pollution of the oceans by plastic waste alone has increased tenfold since 1980. GROHE, part of LIXIL, a global manufacturer of pioneering water and housing products, reaches a milestone in its efforts to tackle the global waste problem and its impact on water by continuously improving its products, processes, and services. This initiative is in line with LIXIL’s Plastic Action Statement, a commitment that serves as the basis for all business processes, products, and services to reduce plastics worldwide.
“With water at the core of our business, it is our responsibility to care for every drop of this precious resource and commit to paving a pathway for clean water worldwide. GROHE’s Less Plastic Initiative will bring us a step closer to this goal,” said Trey Northrup, Leader, LIXIL Americas. “As a purpose-driven business, we are wholly dedicated to reducing the use of plastic within our own footprint and encouraging our customers to live more sustainably. Our belief is that it’s critical to give our planet the utmost care and attention now and into the future.”
GROHE, known globally for its sleek German design and engineering technology that provide exceptional experiences that consistently deliver the Pure Freude an Wasser (Pure Joy of Water), has environment and sustainability in its brand strategy. It is committed to protecting the environment and conserving resources through environmentally sensible business processes. This starts with a comprehensive approach, including eliminating the use of all unnecessary plastic and a move to establish carbon-neutral facilities.
In 2022 and beyond, GROHE will greatly contribute to tackling the global plastic waste problem with its three-step Less Plastic Initiative:
- Removal of Plastic from Packaging – GROHE has removed and replaced all unnecessary plastic from product packaging. This has resulted in savings of around 37 million product packaging items made of plastic. To do this, GROHE has increasingly used molded pulp inserts – which consumers may know from egg cartons – instead of expanding polystyrene or wrapping film solution. They are made of recycled paper and can be recycled again and again. Though GROHE achieved this significant milestone this spring, the brand will continue to work on innovative packaging solutions and make its packaging even more sustainable.
- Development of GROHE Blue Water System – The GROHE Blue Chilled & Sparkling 2.0 water system provides chilled, filtered, and, if desired, carbonated water straight from the kitchen tap – with a perfect taste. Thanks to this intelligent functionality, this resource-saving solution reduces the ecological footprint and enables consumers to live more sustainably.
- GROHE supports becoming Carbon Neutral – In addition to its global plastic waste initiatives, becoming carbon-neutral has been a long-term goal for the GROHE brand and parent company, LIXIL, which began in 2007 by assessing its carbon footprint. As a result, since 2020, all eight LIXIL fittings plants and the German logistics centers of the GROHE brand have been CO2-neutral. In 2021, the GROHE outbound logistics became CO2-neutral, and to offset unavoidable CO2 emissions in the future, GROHE has pledged to support compensation projects.