CeflaLive Global Event

Kristen Riggs, Cefla

Cefla Finishing, the leading supplier of finishing, decoration, and digital printing solutions, is hosting a Finishing TechWeek in its four global locations worldwide, taking place June 7-11, 2021. All Cefla Finishing labs – located in Italy, Germany, USA, and China – will run live demonstrations simultaneously. The worldwide event will be known as CeflaLiveGlobal and formatted as either an in-person or virtual event dependent on local restrictions. A schedule of virtual webinar opportunities available to all markets will showcase new technologies available for 2021.

Cefla North America, located in Charlotte, North Carolina, will host attendees June 9-11 physically in its finishing laboratory with live demonstrations on all of its finishing technologies in conjunction with more than 15 industry-leading pump, gun, and coating suppliers. CeflaLiveGlobal @Charlotte will emphasize the accessibility of surface enhancement technologies to all finishing professionals regardless of experience level, employee headcount, or revenue size. The equipment footprint within the finishing laboratory has been reorganized to improve the guest experience and optimize traffic flow. Two new technologies will be unveiled at the event.

“Our goal is to help businesses of any size understand that automated finishing technologies are within reach. The event will demonstrate just how easy, affordable, and accessible surface automation can be,” states Massimo Di Russo, Cefla North America’s Managing Director.

With vaccinations on the rise and record-level lows of COVID-19, Cefla North America is preparing for a safe and successful event that will attract woodworkers from across the United States of America and Canada. Attendees will experience complete finishing solutions in action, with applications relevant to a multitude of end markets. Guests will benefit from direct access to Cefla’s technical experts, supplier network, and in-depth discussion on the many benefits of automation. Registration is expected to open soon.

Cefla North America offers the broadest range of finishing and coatings application equipment on the market today. Forward-thinking customers look to Cefla for solutions to coat virtually any substrate: wood, metal, glass, plastics, and composites. Spray equipment, roll coaters, vacuum coaters, and many other automated systems help customers involved in furniture, panel processing, casegoods, flooring, and dozens of other industries be more successful.


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