110M+ Views in 1 Week: The Transformer Table

One simple video showing Transformer Table‘s innovative extendable dining table and bench set is taking the world by storm after amassing 250M views across social media. In mid-September, Instagram creator Rasha Abdel Reda (@mynameisrasha) posted a seemingly simple video showcasing her expandable dining table and bench, and the internet couldn’t get enough. In a matter of days, this social media sensation was viewed by over 110M people and shared worldwide by various other accounts, combining to a whooping 250M views across platforms. To put that into perspective, a Superbowl commercial typically gets 106M views, costing 6.5M$ for just 30 seconds. On the other hand, the Transformer Table video was shot on iPhone in Rasha’s dining room, costing virtually nothing to create, and is worth an impressive 10.9M$ in media value.

How did such a short video go so viral? The answer is in the actual furniture piece that was revealed. This company makes furniture like none other – their signature product, the Transformer Table, is a 100% solid hardwood expandable table that starts as small as 18″ and can effortlessly grow up to 10ft long in seconds. It isn’t for nothing that they are one of the fastest-growing furniture companies in the world right now, and this is just another piece of the puzzle to their success story.

It’s easy to see why everyone is talking about this innovative furniture – no matter how much space you have at your disposal, or lack thereof, Transformer Table strives to offer unique multifunctional pieces that can thrive in any space. 

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